How it works

Newsletters recommending newsletters, and everyone wins

Right after someone subscribes, they see a few newsletters they'll love. Advertisers pay only for real readers who pass the quality check. Publishers earn on every one.

The journey of one reader

  1. 1

    Connect your email platform

    Add your newsletter and connect the email platform you already use. It takes a couple of minutes, and new subscribers land straight on your list.

  2. 2

    Set your price and budget

    Choose what a confirmed subscriber is worth to you, set a monthly cap and top up from $25. We suggest a price from similar campaigns, and you can pause any time.

  3. 3

    Get recommended

    Newsletters in your space recommend you to their brand-new subscribers, right after they sign up. You approve every partner, or let good fits join automatically.

  4. 4

    Every reader is checked

    Our quality check runs on every reader before you pay. Anyone who doesn't pass is refunded to your balance automatically. No disputes, no chasing.

  5. 5

    Watch your list grow

    See confirmed subscribers, spend and your best partners in one dashboard, and reward the newsletters that send readers who stay.

Questions

Who are the readers?

Real people who just subscribed to another newsletter and chose to subscribe to yours in one click, right after signing up, when they're most open to discovering more to read.

Do I pay for every signup?

No. Every reader goes through our quality check first. You only pay for readers who pass; anyone who doesn't is refunded to your balance automatically.

Can I choose who recommends me?

Yes. Approve every partner yourself, or let newsletters that fit your audience join automatically. You can pause or remove any partner at any time.

How do publishers get paid?

Earnings unlock once readers pass the quality check, and are paid by PayPal on a regular schedule.

Do I need to change my email platform?

No. Subswell connects to the platform you already use, and new subscribers land straight on your list.

Ready when you are

Join free. Grow with readers who pass the quality check, or earn by recommending newsletters your readers will love.